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Peak Season Intelligence

BFCM CX Audit Command Center

Let our AI Audit Agent ingest every Shopify order, Gorgias ticket, and fulfillment signal so you can head into Black Friday / Cyber Monday with a live KPI board, incident playbooks, and action-ready operators.

Peak readiness stack

Reasoning Models command the BFCM firehose

We stitch orders, fulfillment, promotions, and CX telemetry into a single ledger so your COO and Head of CX can see risk before it hits the inbox.

Peak orders ingested
320M+

Historical + live Shopify and retail feeds

Ticket surge prediction
+/- 4 min

Lead time before inbox spikes during BFCM

Stockout anomaly alerts
12 hrs sooner

Demand variance flagged vs forecast

Action plan turnaround
< 24 hrs

Reasoning Models orchestrate ops + CX squads

What the audit unlocks

  • Live BFCM KPI board trending order velocity, backlog, and customer promises.
  • Automated incident briefs that translate anomalies into exec-ready actions with owners.
  • Staffing and automation guardrails tied to margin protection and CSAT goals.

Data we analyze

Shopify

Orders, promos, bundles, cancellations, replenishment tags, and subscription cohorts.

Gorgias

Messages, macros, intents, SLA breaches, backlog trends, and VIP channel routing.

Operations

Carrier scans, 3PL throughput, inventory buffers, marketing calendars, and finance guardrails.

BFCM KPI board

Black Friday / Cyber Monday command KPIs

These are the live KPIs the audit surfaces for execs. Each card pairs the signal, target, and the playbook your team can run the moment thresholds break.

Order-to-first-scan lag

18 hrs

Target: < 12 hrs across top 10 SKUs

Lag beyond 12 hrs drives 65% of WISMO volume and forces $24/order expedite fees.

Playbook: Auto escalate to 3PL + carrier, rebalance to overflow nodes, and trigger proactive SMS updates.

Door-buster oversell variance

1,100 units

Target: 0 units oversold per promo

Forecast variance flags $220k in pending refunds on StormLite Parka bundles.

Playbook: Throttle bundles, spin up waitlist checkout, and reserve VIP allocation before promo emails hit.

WISMO tickets / 1k orders

29

Target: back to < 18 by Saturday

Volume doubled overnight and already consumes 41% of agent capacity.

Playbook: Deploy automated delay comms, show multi-package tracking, and route VIP shoppers to senior pods.

Refund + reship cost per order

$18.40

Target: <$12 within 48 hrs

Damage loop tied to corrugate lot #44 erodes $410k of margin.

Playbook: Quarantine materials, enable photo triage inside Reasoning Agent, and pre-print reship kits.

VIP first response time

26 hrs

Target: < 6 hrs even during BFCM

Subscriber loyalty worth $12M ARR is waiting a full day for help.

Playbook: Publish VIP macros, redeploy senior agents, and provide live callbacks for any ticket aged >12 hrs.

Telemetry coverage

Our AI Audit Agent follows three BFCM ingestion pillars

Reasoning Models normalize orders, transcripts, and fulfillment context to create an actionable CX narrative during peak.

Peak Commerce Graph

Unify every order, SKU, and promotion event to monitor BFCM demand curves in real time.

  • Overlay the last five BFCM weekends with current velocity to predict sell-outs.
  • Pair bundles, door-busters, and subscriptions to understand true demand on constrained SKUs.
  • Quantify the cost of throttling promos vs redirecting shoppers to waitlists.

Surge Support Radar

Ingest every Gorgias intent, macro, SLA breach, and handle time to stay ahead of WISMO spikes.

  • Detect promo failures, fraud bursts, and shipping delays minutes after they start.
  • Route VIP, retail, and wholesale tickets to the right queue with live staffing coverage.
  • Auto-classify tickets for automation or escalation to the command channel.

Margin & Logistics Guardrails

Blend finance, fulfillment, and CX telemetry so every action protects contribution margin.

  • Track refund + reship cost per order by channel and SKU.
  • Flag carrier curfews, 3PL queues, and inventory anomalies.
  • Publish a prioritized playbook that quantifies upside and downside for every intervention.
Deliverables

BFCM control tower deliverables

You receive a packaged report plus a peak-season execution plan that ties every recommendation to revenue protection, cost savings, and customer trust.

BFCM Situation Room

Live snapshot of order velocity, backlog, and inventory risk with annotated actions.

Incident & Promo Playbooks

Reasoning Models summarize each anomaly, owner, and financial impact in plain language.

Staffing & Automation Board

Weekend plan covering queue prioritization, AI agents, and escalation guardrails.

Four-week action plan

T-21 days

Scenario modeling & data hardening

Connect Shopify, Gorgias, inventory, and carrier feeds; replay last year's peak to stress-test thresholds and configure the KPI board.

T-14 days

Staffing locks & alert routing

Map surge workflows, publish macros, and route VIP, retail, and wholesale incidents into a shared command center.

BFCM weekend

Live incident command

Reasoning Models monitor KPIs, broadcast anomalies, and auto-create playbooks for CX, operations, and finance owners.

Cyber Week

Retention & recovery sprint

Close out promos, deliver make-goods, and turn peak shoppers into subscribers with automated follow-ups.

Report preview

See what a ReasonCX delivery looks like

Flip between operational and customer experience perspectives to preview how Reasoning Models translate BFCM telemetry into executive-ready narratives.

Sample deliverable

TO: COO, Vanguard Outdoor Supply

FROM: ReasonCX (Autonomous Agent)

DATE: November 27, 2025 - 07:00 ET

SUBJECT: BFCM Operations War Room - Carrier, inventory, and margin guardrails

Executive Summary

Thanksgiving evening through Cyber Monday will stretch capacity 4.5 times over a normal week. Current telemetry shows a 21-hour pick/pack backlog, oversell risk on the StormLite Parka door-buster, and a looming UPS injection curfew on the West Coast. Without intervention, Vanguard will spend an additional $640k in expedited freight and invite a WISMO spike that exhausts the CX team before Saturday.

Key Operational Findings

A. Door-buster inventory exposure

  • Data: StormLite Parka size M is trending +186% to forecast; sell-out is projected 9 hours into Black Friday with 4,300 pre-orders queued.
  • Impact: Potential oversell of 1,100 units and $220k in refunds unless bundles are throttled.
  • Observation: Wholesale replenishment arrives Tuesday; no safety stock currently set aside for VIP reorders.

B. 3PL pick/pack backlog

  • Data: Current open orders: 38,420; 21-hour average to first scan versus 8-hour SLA.
  • Impact: Creates >12k orders that will miss the promised delivery date and drive WISMO tickets.
  • Observation: Backlog concentrated on Zone 7 orders because receiving dock #3 has been idle since 03:15 due to WMS outage.

C. Carrier capacity constraint

  • Data: UPS West Coast injection window moved up to 18:00 local; current trailer schedule assumes 21:00.
  • Impact: 7,800 orders risk rolling to Saturday, forcing $24 per order in expedited reroute fees.
  • Observation: Regional carrier SonicShip still has 38% idle capacity and matching SLA.

D. Refund + reship cost inflation

  • Data: Average recovery cost per damaged order reached $18.40 vs. $11.10 during BFCM 2024.
  • Impact: Projected $410k margin erosion if trend holds for the next 6 days.
  • Observation: Damage codes map to a single lot of corrugate and lack of QC cameras on lane 5.

Financial Exposure & Forecast

  • Expedited freight risk: $640k (additional) if UPS curfews persist.
  • Door-buster refunds: $220k if StormLite oversell is not throttled by 10:00 Friday.
  • Labor + overtime: +$95k if third shift is approved for Friday/Saturday.
  • Inventory carrying cost: +$62k if Cyber Monday bundles are delayed past December 1.

Action escalations (next 72 hours)

A. Convert promo to waitlist + VIP reservation

Action: Limit StormLite bundles to existing inventory, redirect overflow visitors to a signed waitlist SMS flow, and reserve 1,500 units for loyalty tiers.

Target: Avoid overselling while still capturing a $480k pipeline.

B. Activate overflow nodes + micro-fulfillment

Action: Move 9,000 open orders to the Columbus facility and convert 1,200 fastest-moving SKUs to pre-labeled kits.

Target: Reduce order-to-scan to <10 hours by Friday 18:00.

C. Reallocate carrier mix before curfew

Action: Pull 6 UPS trailers forward, route West Coast orders <5 lbs to SonicShip, and auto-text customers whose promised delivery shifts.

Target: Keep on-time delivery rate above 97% without $24 per order expedite cost.

D. Launch damage containment cell

Action: Quarantine corrugate lot #44, double-inspect premium SKUs, and deploy a mobile QC camera rig on lane 5.

Target: Return average recovery cost to <$12 within 48 hours.

BFCM KPIs to watch

  • Order-to-first-scan lag (Target: <10 hours)
  • UPS trailer fill vs. curfew (Target: 100% by 17:30 local)
  • Door-buster oversell variance (Target: 0 units)
  • Refund and reship cost per order (Target: <$12)

Conclusion

Executing the above escalations turns the CX Audit into a control tower: inventory stays in sync with promos, carriers stay within promised SLAs, and finance gains a live picture of margin impact. Every hour saved before Friday reduces the volume of apologies we owe customers on Monday.

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Request your BFCM CX audit

Share a few details and our AI Audit Agent will send you the secure connector checklist, KPI instrumentation plan, and kickoff instructions.

We will send a secure connector checklist so our AI Audit Agent can begin ingesting your Shopify, Gorgias, and operations data for BFCM. No billing or commitment required.